Expanding AI Lab for Engagement
Viaplay appears to be expanding a dedicated AI Lab and integrating AI‑enabled features across its streaming and Allente services, aiming to enhance discovery, personalization and customer‑facing experiences.
Public signs include multiple senior AI‑focused roles in Stockholm, a product‑design role for navigation and discovery, and the rollout of an upgraded AI‑accelerated Allente set‑top‑box experience across the Nordics.
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Viaplay is hiring a combined Product Manager and Designer for the AI Lab, adding product ownership and design capacity alongside the engineering roles in the same AI‑focused team.
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Viaplay is hiring a Senior Mobile AI Engineer for the AI Lab in Stockholm, indicating dedicated mobile engineering capacity for applying AI features in customer‑facing product surfaces.
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Viaplay is hiring a Senior Fullstack AI Engineer for its Stockholm AI Lab to build frontend and backend services, APIs, integrations and product experiences, with the posting saying the lab approach is intended to evolve into an established product structure.
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Viaplay is hiring a Product Designer in Stockholm to work on navigation, discovery flows and core product experience across mobile, web and TV, supporting continued investment in the customer‑facing discovery layer.
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3SS says Viaplay has deployed and launched a next‑generation Allente set‑top‑box user experience, including a 4 TOPS NPU AI set‑top box integrated with the 3Ready framework and control layer.
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Viaplay rolled out an upgraded Allente TV experience across Sweden, Norway, Denmark and Finland, including AI‑enabled features, an Android TV 14 set‑top box, and dedicated modes for live TV, on‑demand viewing and kids content.