Forming advertising joint venture
Schibsted appears to be bolstering its advertising capabilities through new hires in content production and by forming a joint classified‑advertising company with Amedia and Polaris. The moves suggest a focus on integrated ad solutions across video and audio.
Public signals include recent recruitment for content and project roles in Stockholm, the establishment of a joint venture cleared by the Norwegian Competition Authority, and the appointment of Schibsted’s advertising director as chair of the new company, all pointing to a coordinated advertising effort.
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Schibsted Brand Studio is hiring several Content Producers and Project Managers in Stockholm, saying it is building a new team and strengthening existing teams for campaign production across articles, video, podcasts, audio and social media.
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Amedia, Schibsted and Polaris Media have joined forces around a common classified‑advertising company, with Schibsted’s advertising director named chair of the new company.
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The Norwegian Competition Authority will not intervene in Schibsted, Amedia and Polaris’s plan to create a joint company for digital advertising, allowing the companies to proceed with the shared ad initiative.
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Norway’s competition authority lists the Schibsted, Polaris and Amedia transaction as a joint venture under joint control, with the affected market explicitly identified as classified advertising.