Expanding programmatic audio across Europe
Bauer Media appears to be building a more coordinated, data‑driven advertising offering for its audio assets across multiple European markets. The effort includes hiring specialist roles, strengthening legal and governance support, and forming selective partnership arrangements to broaden programmatic reach.
Public signals include the launch of programmatic audio capabilities via a major ad‑tech platform, recruitment for senior roles in data analytics and legal governance, and a partnership agreement that blends internal and external sales execution.
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Bauer Media made its audio advertising inventory available through Amazon Ads, using audioXi to give advertisers more accessible programmatic activation.
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Bauer Media is hiring a VP Legal & Governance, Audio in London to lead an Audio Legal & Governance Hub covering licensing, regulatory compliance, music rights, audience measurement, data protection, government affairs and support for commercial objectives.
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Bauer Media is hiring a Lead Data Analyst in London for its Data & Decision Sciences team, focused on analytics strategy, KPI definition, reporting, visualisation and audience analysis across Bauer Media Audio.
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Bauer Media is hiring a Business Analyst in London for its Data & Decision Sciences team to support commercial data products for targeting, insight and measurement across Audio, Publishing and Outdoor.
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Bauer entered a national and regional agency sales partnership with STV Radio, with Bauer handling agency sales while STV keeps direct client sales in-house.
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Bauer Media Audio Technology is hiring a Senior Integration Analyst for a major integration transformation programme linking CRM, sales, advertising and finance platforms across European audio markets.