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Company moves

What is Alma Media up to?

2 strategic moves read from public sources, up to 15 Oct 2026.

Expanding digital advertising capabilities Expanding data intelligence services

Expanding digital advertising capabilities

Alma Media appears to be expanding its digital advertising product suite, focusing on performance, programmatic, first‑party and contextual targeting, and AI‑supported ad operations.

Public signals include a series of openings for key account, programmatic technical and specialist roles, and guidance on seasonal data packaging.

  1. Alma Media is hiring a key account lead for Alma Mediaratkaisut focused on Finnish large accounts and media agencies, with deep digital advertising expertise, customer‑specific strategy building and use of AI tools in customer work.

    linkedin.com

  2. Alma Media is hiring a Programmatic Technical Manager to maintain and develop the technical ecosystem for programmatic advertising, implement new solutions with technology partners, troubleshoot ad‑tech issues, and improve reporting, analytics, automation and AI use in programmatic advertising.

    linkedin.com

  3. Alma Media opened a Helsinki‑based programmatic advertising specialist role within Alma Mediaratkaisut.

    duunitori.fi

  4. Alma directed advertisers to seasonal data and contextual segments for summer campaigns, showing practical packaging of audience and context data into campaign‑ready targeting products.

    almamedia.fi

Expanding data intelligence services

Alma Media appears to be broadening its Alma Insights offering toward a wider B2B decision‑intelligence portfolio for professional customers such as banks, brokers, authorities, legal professionals and risk specialists.

Public signs include hiring of technical and data talent for its Real Estate Insights team, positioning of Alma Insights as a data‑driven information‑services portfolio with around 160 experts, and investor‑facing messaging that highlights data, technology and AI as a competitive advantage.

  1. Alma Media is hiring an Engineering Manager for Alma Real Estate, adding dedicated technical leadership for delivery and product‑area direction in the same real estate business where the data and insight role is being opened.

    linkedin.com

  2. Alma Media is hiring a Data or ML Engineer for its Real Estate Insights team to build data platforms, integrations, ML training pipelines, data APIs and LLM‑based solutions around real estate market data used by banks, brokers and investors.

    linkedin.com

  3. Alma Media presented Alma Insights in investor materials under the theme of data, technology and expertise supporting competitive advantage in the AI era, alongside business deep dives on Kauppalehti, digital housing transactions and AML solutions.

    almamedia.fi

  4. Alma Media positioned Alma Insights as a portfolio of data‑driven information services that turns multiple data sources into decision intelligence for banks, real estate agencies, legal professionals, public authorities, and sales and risk‑management specialists, and said the unit combines real estate data with technology and has about 160 experts.

    almamedia.fi

  5. Alma Media stated that artificial intelligence is increasingly embedded in its services and marketplaces, and that responsible AI use is becoming part of normal operations.

    publicnow.com

Paldo wrote this page from the public sources linked above. What a company appears to intend is our reading and may be wrong. If something is out of date, tell us.

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